OUR WORK

We began with a mission — to raise awareness against bullying and help stop kids and teens from taking their own lives. Our call to action was simple: post a photo sticking your tongue out against bullying and nominate your friends to do the same.

It went viral.

How It Started

What started as a simple gesture erupted into one of the largest online anti-bullying campaigns in history, reaching millions of people and drawing hundreds of celebrities into the movement—from Andy Cohen and Bethenny Frankel to Gene Simmons, Jenny McCarthy, The Real Housewives, Project Runway and every Miss Universe contestant.

* Co-founders William & Charles with Rock legend Gene Simmons and wife Shannon Tweed.

Our Mission

Our mission is to stop all forms of bullying by raising awareness, promoting empathy, and fostering a culture of acceptance through education, advocacy, and community engagement. We aim to empower individuals to stand up against this harmful behavior and create a world free from bullying.

* Our campaign captured national attention with a live feature on Fox 5 News at 5 o'clock.

Why The Tongue

The tongue represents your voice and the power it has to help or harm. Sticking your tongue out is a pledge: a promise to speak up and take action to protect others and end bullying.

* All of the Miss Universe contestants sticking their tongues out against bullying!

** Our campaign lit up the iconic Nasdaq billboard in the heart of Times Square.